Diary: 11 Months in Labor


One might think that this is the worst possible time to leave the corporate world and a regular, monthly salary to start a business that offers a service unheard of in the Philippines.  Call us crazy, but that’s exactly what 5 friends and I did.  We officially incorporated ProFora Media Solutions last Sept. 15, 2008.

We’re a week away from our one year anniversary and during the 11 months, 2 weeks and 5 days that we’ve been in business, we went through every birth pain imaginable.  Chose the wrong tool provider, overpaid for accounting services, over-complicated our website design, wrong sales strategy, blablabla.  You name the boo-boo, we did it.  Our only excuse is that we believed in the concept so much that our eagerness to offer the service, more often than not, overshadowed rational thought.  We went back to the drawing board so many times that some people voiced the opinion that we should just close up shop.  Obviously, we didn’t listen…stubborn and pig-headed is a shared trait amongst the partners.

We’re still learning but as of today, I think we’ve got most of the major kinks ironed out because our September and October are fully booked with back to back webinars.  Renzie Baluyut has joined us as Managing Director for Marketing and we’re in the final stages of negotiation with several  learning content providers.  We’re also finalizing the training schedule for one of the top universities in Manila.  We have a presence on almost all the major social networking sites and we’ve documented and streamlined all our operational processes.  The wheel is turning…we just need a bit more elbow grease.

Virtual events IS the next step in the evolution of how we communicate with each other.  All that you need to do is let us, ProFora, show you how…

If you’re interested in taking those baby steps today, ProFora Media in partnership with the Digital Filipino Club will be hosting a series of online talks, in celebration of Digital Filipino’s 10th anniversary -The ProFora Media Lightbulb Sessions- on Thursday, 17 Sept 2009.

The webinars for the day include:
* 9AM – 10AM “Introduction to Software Process Improvement” by Janette Toral of Digital Filipino
* 11AM – 12NN “The State of E-Commerce in the Philippines” by Janette Toral of Digital Filipino
* 2PM – 3PM “Briefing on the 3rd Digital Filipino Web Awards (2009)“, by Janette Toral of Digital Filipino
* 3PM – 4PM “Managing Training Effectively & True ROI“, by Karthik Subbaraman of ECC International
* 4PM – 5PM “Briefing: Philippine Schools Cyberfair 2010“, by Janette Toral of Digital Filipino
* 5PM – 6PM “AEC Outsourcing in the Philippines“, by Gio Carino of Prodigy AE
* 6PM – 7PM “Video Editing for Profit“, by Mary Tolentino of ClientFirst
* 7PM – 8PM “Blogging For Money: How To Make Money From Writing Blog Reviews and News Articles“, by Janette Toral of Blog4Reviews

Contact us directly through:
www.proforamedia.com * info@proforamedia.com * +63.2.3767040 * Twitter@Profora Media * Facebook: ProFora Media

image credit: alucco7 on flickr

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